5 survival tips for GM's meister of marketing

November 1994
Automotive News;11/28/1994, Vol. 69 Issue 5580, p12
Trade Publication
Opinion. Focuses on the appointment of Bausch & Lomb Corp. President Ronald Zarella as General Motor's (GM) vice president and group executive for North American vehicle sales, service and marketing. GM's need for a marketing head who is an expert in building brands; Five friendly tips for Zarella.


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