Attention booksellers--don't let multimedia pass you by

Rawlinson, Nora
May 1994
Publishers Weekly;5/2/1994, Vol. 241 Issue 18, p11
Trade Publication
Editorial. Stresses the need for booksellers to adopt multimedia. Growth of the multimedia industry; Consumer media's attention on multimedia; Use of multimedia by video and software industries; American Booksellers Association's conference in 1994 as an ideal opportunity for booksellers to begin planning how to incorporate multimedia into their business.


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