A Merger of Visionaries

Weider, Joe
May 2003
Joe Weider's Muscle & Fitness;May2003, Vol. 64 Issue 5, p20
Editorial. Characterizes the merger between American Media Inc. (AMI) and Weider Publications and assesses its impact on fitness and health journalism. Views on the fundamentals of body-building; Impact of the merger on the circulation of Weider Publications magazines; Confidence in the leadership capabilities of David Pecker, visionary chief executive officer of AMI.


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