TITLE

Today's brands

AUTHOR(S)
Schruntek, Walter J.
PUB. DATE
July 1998
SOURCE
FoodService Director;07/15/98, Vol. 11 Issue 7, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Comments on new brands in the food service industry in the United States. Effectiveness of the commercial for Folger's freeze-dried coffee; Increase in focus on new products; Branders' awareness of the significance of consumers; Comments from several branders on their market positioning of their products.
ACCESSION #
935328

 

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