TITLE

Be honest!

PUB. DATE
August 1993
SOURCE
Automotive News;8/9/1993, Vol. 67 Issue 5512, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Comments on BMW's gross exaggerations about engine testing of the 740i and 740iL automobiles in its ad copy. False claims undermining consumer confidence and the company's credibility; Admitting the mistakes; Taking steps to avoid similar mistakes; Lengthening the warranty of the automobiles.
ACCESSION #
9312282389

 

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