TITLE

Untapped markets: Ethnics in the U.S

AUTHOR(S)

Radzievsky, Yuri

PUB. DATE

June 1993

SOURCE

Advertising Age;6/21/93, Vol. 64 Issue 26, p26

SOURCE TYPE

Trade Publication

DOC. TYPE

Editorial

ABSTRACT

Opinion. Discusses the emerging ethnic markets being overlooked by American marketers. 'The New American Pioneers'; Non-English speaking people in the United States (U.S.); Ethnic media; Markets in transition; Things marketer should consider when trying to reach emerging markets in the U.S.; Babble of cultures and languages; An opportunity for marketers.

ACCESSION #

9308116846

Tags: ETHNOLOGY

 

Related Articles

• A Primer for Ethnographic Research With a Focus On Social Policy Issues Involving Consumer Behavior. Hill, Ronald Paul // Advances in Consumer Research;1993, Vol. 20 Issue 1, p59 

  Depicts the process involved in the conduct of ethnographic research as well as the problems faced by consumer behavior ethnographers. Definition and description of ethnography; Balance between objectivity and subjectivity; Physical presence of the ethnographer in the field; Specific integrity...

• Where we are. Gregory, D. // Essence (Essence);Jan1992, Vol. 22 Issue 9, p24 

  Lists the five states that had the largest increase in the number of blacks during the last decade. Population figures and percentages for New Hampshire, Minnesota, Vermont, Alaska and Maine; Brief analysis.

• At a Glance: Poland.  // Faces (07491387);Mar2003, Vol. 19 Issue 7, p4 

  No abstract available.

• PEOPLE.  // Background Notes on Countries of the World: Comoros;Aug2009, p3 

  The article presents information on ethnology in Comoros, including their religion, common language used and literacy rate.

• PEOPLE.  // Background Notes on Countries of the World: Comoros;11/2/2009, p3 

  The article presents information on ethnology in Comoros, including their religion, common language used and literacy rate.

• Symbolic ethnicity and American Jews: The relationship of ethnic identity to behavior and group... Kivisto, Peter; Nefzger, Ben // Social Science Journal;1993, Vol. 30 Issue 1, p1 

  Utilizes survey data from a midwestern Jewish community to test a thesis by Herbert Gans predicting an attenuation of the connection between ethnic identity and both ethnic behavior and group affiliation. Steven Cohen's typology of Jewish involvement; Ritual observance; Communal affiliation;...

• PEOPLE.  // Background Notes on Countries of the World: Tuvalu;2/19/2010, p4 

  The article presents information on Tuvaluans.

• PEOPLE.  // Background Notes on Countries of the World: Tuvalu;8/31/2010, p4 

  The article presents information on Tuvaluans.

• PEOPLE.  // Background Notes on Countries of the World: Tuvalu;3/ 1/2011, p4 

  The article presents information on Tuvaluans.

• PEOPLE.  // Background Notes on Countries of the World: Tuvalu;Oct2008, p4 

  The article presents information on Tuvaluans.

Read the Article