TITLE

Marketers get mature

PUB. DATE
November 1992
SOURCE
Advertising Age;11/30/1992, Vol. 63 Issue 49, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Expresses opinion on the issue of how advertisers or marketers approach consumers in the U.S. who are over 50 years of age. Concept of advertising based on an age determinant; Preference of older consumers; Remarks from Phil Guarascio of General Motors on the issue.
ACCESSION #
9301100582

 

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