TITLE

CAA learns a lesson

PUB. DATE
May 1992
SOURCE
Advertising Age;5/11/1992, Vol. 63 Issue 19, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Presents the author's views on the entry of Creative Artists Agency (CAA) into consumer product advertising and marketing. Determination of CAA executive Mike Ovitz not to turn the operation into an advertising agency; Implication of Ovitz's decision to hire veteran advertising man Len Fink to work on global marketing strategies and creative execution for Coca-Cola Co.; Ways in which advertising agencies should react to the move by CAA.
ACCESSION #
9206011387

 

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