Feeling Vulnerable

Tuttle, Marv
January 2003
Journal of Financial Planning;Jan2003, Vol. 16 Issue 1, p10
Academic Journal
This article presents the author's opinion on the vulnerability being experienced by the financial planning profession in the United States in three years to 2003 and the financial vulnerability being suffered by the Journal of Financial Planning. The profession has been feeling its share of vulnerability, as clients have challenged conventional knowledge and wisdom about the performance of their portfolios and the resultant effects on their overall financial game plans. With or without a professional, U.S. citizens are learning to deal with and work through the first extended bear market in more than 30 years. The Journal of Financial Planning is also in a vulnerable state, at least financially, as a result of the economic downturn. You have probably noticed that this issue is thin, our smallest in several years, and you may see a few more to follow in the months to come. As most media vehicles have experienced, advertising is down across the board, with a few exceptions. While there have been plenty of opportunities to make deals and cut corners to ensure we retain our support, we have decided to remain focused on what we believe we do best, delivering a top-notch product that exudes editorial quality and integrity.


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