TITLE

US case highlights high-risk strategy of discount game

AUTHOR(S)
Hatfield, Stefano
PUB. DATE
July 1998
SOURCE
Campaign;07/10/98, Issue 28, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Focuses on the American court case, Miller Brewing company versus Bates USA and Zenith media. Details on the trial; Issues raised as a result of the trial; Information on the accusations corrupt practices made against Bates USA.
ACCESSION #
878949

 

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