TITLE

Marketing: Base public relations on content

AUTHOR(S)
Miller, R.L.
PUB. DATE
July 1987
SOURCE
Architectural Record;Jul1987, Vol. 175 Issue 8, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Discusses more effective marketing and promotional techniques for architectural firms. How to motivate clients. Content-based communications. INSET: How not to do a brochure..
ACCESSION #
8700000860

 

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