TITLE

From the editor

AUTHOR(S)
Neal, Carolyn P.
PUB. DATE
November 2002
SOURCE
Marketing Management;Nov/Dec2002, Vol. 11 Issue 6, p2
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article reflects on the premier issue of the journal "Marketing Management," in which the journal's modern mission for marketing was established. Marketing must maintain a role as a key change agent in society. The article in the current issue, "Domains of Ignorance: What We Most Need to Know," lays down the challenges facing executives managing real-world businesses. Don Lehmann reports on a new menu of concerns facing marketers and elaborates the priorities of Marketing Science Institute in Cambridge, Massachusetts.
ACCESSION #
8529325

 

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