TITLE

Brand success lies with sustainability

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2002
SOURCE
Brand Strategy;Nov2002, Issue 165, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Comments on the importance of sustainability in achieving business success. Concern of consumers on the human rights policy of companies; Definition of sustainability; Impact of sustainable practices on brand value.
ACCESSION #
8527217

 

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