Writing a Press Release

Igić, Rajko
October 2012
Scripta Medica;2012, Vol. 43 Issue 2, p78
Academic Journal
The author comments on the significance for medical journals of having the author of key articles write a press release to avoid local media from sensationalizing the importance of certain scientific reports. He believes that a good press release should include a brief and clear headline and the text that is between 150 and 250 words is enough to convey the main message. The author thinks that a good press release should direct attention to the audience.


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