TITLE

OPERATIONS RESEARCH OR THE SCIENTIFIC METHOD

AUTHOR(S)
Richards, Elizabeth A.; Magee, John F.
PUB. DATE
October 1954
SOURCE
Journal of Marketing;Oct54, Vol. 19 Issue 2, p159
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents an editorial discussing operations research and new techniques in research methodology. The author believes that while some see the underlying analytical methodology behind operations research as being completely new, it is that of the scientific method. The author cites Dr. Lyndon O. Brown's paper "Marketing and Distribution Research" as the basis for his beliefs.
ACCESSION #
6734661

 

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