Why Apple Isn't Doomed

Snell, Jason
November 2011
Macworld;Nov2011, Vol. 28 Issue 11, p5
The author reflects on the resignation of chief executive officer (CEO) of Apple Inc. Steve Jobs. He states that history shows, the company almost went bankrupt in 1985 after Jobs quit. However, he believes there is no evidence that history will repeat itself. He states that though Jobs was the man behind the success of the company with gadgets like iPad and iPhone, there is no guarantee the company would have continued to enjoy the same success even if Jobs had continued as the CEO.


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