Viral Infections

August 2011
Broadcasting & Cable;8/22/2011, Vol. 141 Issue 32, p42
The author reflects on the effort of local news anchor in the U.S. to change their collective image. The author explores how social media YouTube influences the image of local television. Also discussed is the impact of the anchor's goofs on local news and the response of the Federal Communications Commission (FCC) regarding the issue.


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