Get the focus on the product

April 2002
Advertising Age;4/1/2002, Vol. 73 Issue 13, p18
Trade Publication
The article focuses on the efforts of newspapers such as the "Wall Street Journal" (WSJ) to improve their marketability. Changes made by the WSJ and the "New York Times" to their layouts include the expansion and revamp of the lifestyle, leisure and advice columns. Statistics are given on the decline in newspaper advertising revenues and newspaper readership since 1998.


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