Getting Social Gets Serious

Wells, Frank
March 2011
Pro Sound News;Mar2011, Vol. 33 Issue 3, p6
The author reflects on the significant role of the social media in the entertainment industry in the U.S. He mentions that the social media had allowed users to share breaking events, motivate the participants and in organization. He states that artists and music promoters have used the social media to maintain and reinforce its relationship with the fans.


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