It's Never Good-bye to Marketing Science

Bradlow, Eric T.
November 2010
Marketing Science;Nov/Dec2010, Vol. 29 Issue 6, p963
Academic Journal
The author reflects on being editor for the journal for three years and on the advances he's seen concerning marketing science research. He states that from a content perspective he's noticed the central importance that empirical industrial/organizational methods will have in future marketing science research and doctoral student training. He comments on the increased number of articles focusing on social networks, user-generated content, and linking of interactive media behaviors to revenue.


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