TITLE

THERE ARE NO REAL WINNERS IN WAR ON CHRISTMAS

PUB. DATE
December 2010
SOURCE
Advertising Age;12/6/2010, Vol. 81 Issue 43, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author offers opinions on complaints by conservative Christian groups about retail trade firms which use the word "holidays" instead of "Christmas" in their seasonal Christmas shopping marketing, arguing that these groups are contributing to the commercialization of Christmas they allegedly deplore.
ACCESSION #
55663058

Tags: EDITORIALS;  CHRISTMAS;  MARKETING -- Social aspects

 

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