A Sensible Green

Bigham, Roy
October 2010
Pollution Engineering;Oct2010, Vol. 42 Issue 10, p7
Trade Publication
The author shares insights on putting too much awareness for being a green citizen which could also cause disappointment in terns of providing the returns. He mentions about the new packaging of Sun Chips which qualify as a green product but then discovered that the sound level made by the handling bag was a bit loud. He suggests companies to find measurable and readily apparent returns that replaced workable and inexpensive materials or practices for so called green ones.


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