- A COMPARISON OF ALTERNATIVE THEORIES OF SERVICES MARKETING. Reardon, James; Miller, Chip; Hasty, Ronald; Waguespack Jr., Blaise // Journal of Marketing Theory & Practice;Fall96, Vol. 4 Issue 4, p61
This paper examines alternative general theories of services marketing. Specifically, the differences between strategies of product and service retailers are predicted for each theory, then compared and empirically tested. It is proposed that the heterogeneity of services is competitive asset...
- The Marketing Curriculum: The Time Is Right for Services Marketing Education. Hoffman, K. Douglas; Kelley, Scott W. // Marketing Education Review;Spring91, Vol. 1 Issue 3, p7
Provides an overview of the Services Marketing course. Importance of services marketing education; Course domain; Course demand; Course structure; Course content.
- Services Marketing: Where Does It Fit in the Curriculum. Wedell, Allen J.; Kress, George J. // Marketing Education Review;Spring92, Vol. 2 Issue 1, p21
Reviews how services marketing is being covered in college curricula in the U.S., establishes the need for more coverage and assesses some approaches for increasing that coverage. Information on marketing services; Academic perspectives on services marketing; Conclusion.
- Seeds sown at Covent Garden. // Design Week;9/18/2003, Vol. 18 Issue 38, p8
Reports on a bid to woo Londoners back to Covent Garden Market can represent a boon for designers, with a new logo, identity, marketing literature, signage and lighting all under consideration for the area in 2003.
- Canon kicks off 'total solutions' Euro drive. // Precision Marketing;11/15/2002, Vol. 15 Issue 8, p5
Reports that the Canon company is launching a pan-European integrated marketing campaign as it shifts its focus towards its multifunctional business solution products. Marketing methods; Concepts applied.
- Freeserve joins Egg bank in ISP parnership. // Precision Marketing;11/15/2002, Vol. 15 Issue 8, p6
Reports that the Freeserve has formed an exclusive marketing partnership with the online bank Egg in a bid to raise awareness and boost sales of its Internet-access products. Promotional techniques; Benefits of the deal for both companies.
- Travelling with the salesmen. // Precision Marketing;11/15/2002, Vol. 15 Issue 8, p9
Discusses issues related to conducting a successful direct marketing campaign in a third world country. Need to exploit the benefits of direct communication with consumers; Need to explore the potential opportunities offered by the Internet.
- Slobadov, the master of data? // Precision Marketing;11/15/2002, Vol. 15 Issue 8, p48
Discusses why the data specialist Slobadov has to update its marketing strategy of sending letters to key figures in the direct marketing industry in Great Britain, containing advice on how they can improve their marketing strategy.
- Extra value approach. Petrak, Lynn // National Provisioner;Jan2001, Vol. 215 Issue 1, p40
Focuses on the marketing of value-added products in supermarkets and restaurants in the United States. Factors influencing the choice of restaurants for meat and poultry suppliers; Means of improving the marketing of meat and poultry products; Importance of brand names as a marketing component.
- Marketing notes. // Packaging Digest;Mar96, Vol. 33 Issue 4, p24
Presents information on various concepts for product marketing. Diamond Walnut Growers's concern for Toasted Walnut Topping; Oval canister for L'Oreal's hair colouring products; Two-ounce Self Defense Moisturizing Lotion; Redmond Products 3 Minute Miracle; More.