TITLE

You Are Your Own Advertising Platform When You Engage Customers Through Social Media

AUTHOR(S)
Fucini, Joe
PUB. DATE
August 2010
SOURCE
Musical Merchandise Review;Aug2010, Vol. 169 Issue 8, p20
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author suggests the alternative way of engaging music lovers through social networking media such as Facebook, Twitter and YouTube, given the decline of traditional advertising. He mentions the successful free giveaway offers from Dunkin' Donuts, Arby's and Baskin Robbins. He also offers advice on making the brand fun on the social media, making the campaign meaningful, and using social media for listening to current and prospective customers.
ACCESSION #
52724979

Tags: EDITORIALS;  MUSIC -- Marketing;  ONLINE social networks;  ADVERTISING -- Music;  SOCIAL media

 

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