From the Editor

Paul, Reid
April 2010
Pharmaceutical Representative;Apr2010, Vol. 40 Issue 4, p5
The author reflects on the necessity of appointment for doctors when seeing pharmaceutical representatives (reps). The latest data from SK&A show that among the surveyed 200,000 U.S. physicians, 50% prefer reps to have an appointment. He notes that the data suggest that the number of no access practices has leveled out while the number requiring appointments rose. He mentions that doctors see 20 reps per week and believes that it is a common courtesy to schedule appointment.


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