Ringing in the new 'business as usual.'

Sauer, Bruce
January 2010
Trailer / Body Builders;Jan2010, Vol. 51 Issue 3, p4
Trade Publication
The author reflects on the outlook for the commercial truck and trailer industry in 2010. According to the author, there is widespread agreement that the industry has weathered the worst of the recession although it is yet to enjoy record production anytime soon owing to some limiting factors that include the still tight credit, cutthroat competition, new regulations and change in the market structure. But with the lessons learned from the downturn and as the economy recovers, he asserts that there is no reason the industry can not post a decent profit.


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