Why Microsoft-Yahoo deal could be good for Google

August 2009
Advertising Age;8/10/2009, Vol. 80 Issue 27, p10
Trade Publication
The author offers opinions on a partnership agreement between Microsoft Corp. and Yahoo! Inc. and its effect on rival Internet industry firm Google Inc. The agreement between the former two firms to share some aspects of Web searching and Internet advertising operations is seen as a long-term positive for Google, as it will reduce the chances its dominant position in those markets could attract U.S. antitrust investigation.


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