Filling a need

February 2001
Advertising Age;2/19/2001, Vol. 72 Issue 8, p16
Trade Publication
The article points out that Universal McCann's Cross Media Council is a proactive step for both agency and advertiser. The council's goal is to examine the complex proliferation of multiplatform media partnerships provided by media giants such as AOL Time Warner. Media buying agencies are essential in resolving the conflict between clients looking for the best price and media companies wanting to increase prices.


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