Crisis Management

Paul, Reid
June 2009
Pharmaceutical Representative;Jun2009, Vol. 39 Issue 6, p6
The author reflects on the role played by the U.S. pharmaceutical industry in safeguarding public health as the international swine influenza pandemic spreads. He cites the dim view made by a lot of physicians and health experts on the industry's practices, particularly on its sales and marketing strategies. As this issue arises, the author comments that the awareness of pharmaceutical companies' role in healthcare has been heightened.


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