TITLE

Misrepresentation in dental advertising

AUTHOR(S)
Simonsen, Richard J.
PUB. DATE
January 1991
SOURCE
Quintessence International;Jan1991, Vol. 22 Issue 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The article presents the author's views on an increasing misrepresentation in dental advertising. According to the author, many dental products companies sell their products through continuing education programs. The author says that potential attendees should be clearly informed that the program is a product information seminar, and not an educational program. He says that the identity of the lecturers in the programs should be disclosed regarding their affiliation with universities.
ACCESSION #
38698835

 

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