TITLE

The perils of nostalgia and temptation

AUTHOR(S)
Mathews, Ryan
PUB. DATE
March 1998
SOURCE
Progressive Grocer;Mar98, Vol. 77 Issue 3, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Presents the author's view on the temptation of diversity in the supermarket industry. Significance of diversity in the business; Contextual comparison between diversity and diversion; Strategies to target consumer audience.
ACCESSION #
383353

 

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