Think Opportunity

March 2009
Assembly;Mar2009, Vol. 52 Issue 3, p6
The author focuses on the importance for businesses to think about opportunities amidst a recession. He stresses that history tells people that launching companies and products despite a recession or depression still stand to be a good decision. He recalls the merger of candle maker William Procter and soap maker James Gamble during the panic of 1837 as well as the launches of Edison General Electric Co. in 1873 and General Motors (GM) in 1907. He adds that companies should direct their attention beyond the crisis to see opportunities.


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