TITLE

TechSpin: Motorola's Lessons in Consumer Marketing

AUTHOR(S)
Dreyfuss, Joel
PUB. DATE
March 2008
SOURCE
Red Herring;3/26/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author argues that the decision of Motorola to split the company in two reflects the difficulty that some technology companies are experiencing in adjusting to a mass market. He claims that as mobile phones moved into the mass market, consumers quickly use such devices as personal products and fashion accessories. The author further argues that splitting the company is not an instant solution but Motorola is likely to focus on consumer appeal.
ACCESSION #
36876248

 

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