February 2009
Travel Weekly (UK);2/13/2009, p5
Trade Publication
The author reflects on the search for Internet scammers. He notes that discovering a fraudster listed in Internet search results is worse in brand establishment. He points out that fraudsters can bid agaisnt brand terms, populate the page coding of their site with brand terms and mention these terms many times within their site content. He relates that one may ensure not to be a victim by taking a few minutes to check the search results.


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