Look out, here comes more Martha

Sloan, Carole
October 2000
Furniture/Today;10/09/2000, Vol. 25 Issue 6, p131
Trade Publication
Opinion. Comments on the Martha Stewart-licensed-merchandises marketed by retailer, Kmart in the United States. Success of the Martha Stewart Everyday Kitchen; Online marketing of the product collection; Significance of the success of the collection to name-brand home furnishings.


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