Time for online firms to help secure quality content for TV

Alps, Tess
February 2009
Media Week;2/3/2009, Issue 1194, p17
Trade Publication
The author explores the possibility of taxing Internet companies so that government can subsidize television and improve the latter's quality content. She mentions Google's search business which receives more revenue from British advertising than commercial television but does not contribute anything back to the media content business. It is common practice, according to the author, for online participants to charge commissions when they pass on traffic to other online retailers and notes that the same practice could be adopted for offline businesses.


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