Second opinion
Tags: EDITORIALS; SOCIAL networks; REVENUE; ADVERTISING; MARKETING
Related Articles
- Even www.beaututes.com offers Politics 2.0. Mallinson, Andy // B&T Weekly;11/2/2007, Vol. 57 Issue 2635, p13
The article comments on issues pertaining to the prevalence of social networking and its implications on advertising and marketing in Australia. Through social networking, brands are able to directly communicate with their consumers, are able to review platforms, forums, video links, bulletin...
- Community leaders. Goff, Clare // New Media Age;7/6/2006, p21
The article considers advertising on different social networking Web sites. These Web sites have turned one's private sanctuary into a public notice board. To advertiser, these social networking sites offer a unique opportunity to become part of the world of teenagers. Social networking Web...
- Social networking registers. Vence, Deborah L. // Marketing News;10/15/2006, Vol. 40 Issue 17, p4
This article reports that online social networking is becoming profitable. This year, an estimated total of $280 million will be spent on advertising space. The number is expected to increase to almost $2 billion by the year 2010. The biggest receiver of revenue is MySpace at $180 million.
- Social networks transform marketing. Gillin, Paul // B to B;6/9/2008, Vol. 93 Issue 8, p10
The author comments on the significance of online social networks in marketing. The author points out that the networks allow businesspeople and their partners communicate relevant and valuable information. He adds that the networks improve the visibility and prestige of the marketers as well as...
- Self-select is not the best model to emulate. Carthy, Faith // Marketing Week (01419285);8/31/2006, Vol. 29 Issue 35, p33
The article presents the author's comment on the decision of social-networking site Bebo to let users select the advertisements they would like to see on the site. According to the author, several advertisement agencies consider the option to pre-select the advertisement as necessary for...
- You Are Your Own Advertising Platform When You Engage Customers Through Social Media. Fucini, Joe // Musical Merchandise Review;Aug2010, Vol. 169 Issue 8, p20
The author suggests the alternative way of engaging music lovers through social networking media such as Facebook, Twitter and YouTube, given the decline of traditional advertising. He mentions the successful free giveaway offers from Dunkin' Donuts, Arby's and Baskin Robbins. He also offers...
- The Three Immutable Laws of Online Privacy. McCracken, Harry // PC World;Feb2008, Vol. 26 Issue 2, p13
The author offers views on the privacy concerns raised over Facebook's new Beacon advertising platform. He cites several drawbacks of the platform's viral marketing scheme as well as the transaction processes involved that links the popular social network to more than 30 commerce-related...
- Social Networking and HVACR. Hall, John R. // Air Conditioning Heating & Refrigeration News;12/15/2008, Vol. 235 Issue 16, p26
The author reflects on the significance of online social networking in the heating and ventilation industry. He asserts share is becoming a real buzzword for people, groups and businesses to send their own messages into cyberspaces. He adds networking is a form of sharing, and the more a person...
- Brand in the news Facebook. Field, Adam // Marketing (00253650);7/28/2010, p6
The article focuses on the significance of social networking site such as Facebook for advertisers to communicate, connect, and share information, products, and services to consumers.
