The Trade Show Is Dead, Long Live the Trade Show

Jones, Sarah
February 2009
Mix;Feb2009, Vol. 33 Issue 2, p10
The author assesses the state of the trade show and questions the relevance of technology expositions such as Macworld and Consumer Electronics Show (CES) will have in the future. Particular attention is paid to the announcement by Apple Inc. that it will no longer exhibit at the annual Macworld trade show. CES reported an 8% decline in attendance with 300 fewer exhibitors compared to the 2008 event. The negative impact the economic recession is having on consumer electronic trade shows is examined.


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