No Time Left for Reluctant Transformers

December 2008
Nieman Reports;Winter2008, Vol. 62 Issue 4, p68
The author, an executive with the Associated Press (AP) news service, offers opinions on the financial implications of online journalism for traditional mass media news organizations. The changes created in consumption patterns of news due to increased use of the Internet is said to be among the factors that have broken the advertising-financed business model of mass media. Given the reduced revenues produced by Internet advertising, news media are said to have no option but expanding the means through which their information is distributed to include all forms of digital media and Internet-based communications. Steps the AP has taken to do this are outlined.


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