The End of Journalism as Usual

December 2008
Nieman Reports;Winter2008, Vol. 62 Issue 4, p40
The author offers opinions on the effect of the Internet on journalism in traditional mass media. The collapse of the advertising-based business model for those media is seen as forcing journalism to market itself as a desirable consumer product rather than assuming that the information presented as news has an inherent value obvious to all. The interaction provided with consumers via such Web 2.0 features as blogs and online social networks are not a substitute for traditional journalism, but if properly employed by news media, can become invaluable marketing devices trading on the social capital of their brands.


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