To Prepare for the Future, Skip the Present

December 2008
Nieman Reports;Winter2008, Vol. 62 Issue 4, p9
The author offers opinions on newspaper publishing. He sees newspapers as spending too much time and energy attempting to maintain their old business model during the industry's financial meltdown rather than taking steps to position themselves for their inevitable future as online journalism organizations. Steps to remedy this perceived problem are suggested, including focusing on a few niche elements of news rather than a broad base of coverage, linking to online social networks and active engagement with readers to allow them to participate in the journalistic process.


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