TITLE

Less, Not More

AUTHOR(S)
Smith, Walker
PUB. DATE
January 2009
SOURCE
Marketing Management;Jan/Feb2009, Vol. 18 Issue 1, p64
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on changes that have occurred regarding customers' ideals. The author feels that the United States has transformed from the ideals of a post-scarcity to a post-abundance society. The way in which the author feels that abundancy and scarcity will be intertwined with each other in the future is discussed.
ACCESSION #
36188525

 

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