The battle for hearts, minds, and money

Sauer, Bruce
December 2008
Trailer / Body Builders;Dec2008, Vol. 50 Issue 2, p4
Trade Publication
The article comments on the U.S. Congress' rejection of the request to rescue U.S. car and truck manufacturers. According to the author, losing one of the top three car manufacturers, which are Chrysler, Ford and General Motors, would greatly impact the truck equipment industry. The author shows how the commercial truck body and equipment industry relies on these companies. He also stresses the need for the three companies to do everything possible to win back American customers.


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