TITLE

Elegant Retail

AUTHOR(S)
Sharkey, Mike
PUB. DATE
November 2008
SOURCE
Retail Merchandiser;Nov/Dec2008, Vol. 48 Issue 6, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author details his experience of buying up an iPhone and setting up services packaged with the device. He explains the bought his iPhone online and was impressed at ease with which he was able to fill out the needed forms related to service and rate plans through to the retail outlet he will pick up the phone. He says that Apple's product and service were superb and that is proved by people's willing to buy them even if the price is higher than competitors and despite the recession.
ACCESSION #
36074901

 

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