The Winds of Change

Dzierzak, Lou
December 2008
SGB;Dec2008, Vol. 41 Issue 12, p4
Trade Publication
The author reflects on the effect of the emerging financial crisis on the sporting goods industry and trade. He argues that the change in season brings two conflicting effect on the said industry, one is the emergence of potential opportunities for the business, and another is the possible adverse effect of the crisis. He also mentions that sporting industry executives and trade associations are making their moves to defend market positions and capture the attention of the consumers.


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