TITLE

How to Be a Healthcare Marketing Hero

AUTHOR(S)
Thomas, Richard K.
PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The author discusses strategies that healthcare marketing companies can use to serve their clients better. Marketers should have a very clear and detailed understanding of their target audience. They should also understand the working philosophy of their clients in order to write effective press releases. Additionally, they should be aware of the broader context in which they are working in order to keep up with market changes.
ACCESSION #
35794508

 

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