Outward Bound

Spiegelman, Paul
September 2008
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p40
Academic Journal
The author discusses ways in which hospital call centers can be used as marketing tools. One of the most effective ways of using a call center is to call patients a day ahead of their appointment to confirm it as well as to verify health history and insurance information. This reduces time spent filling out paperwork in the waiting room and also increases the likelihood of the patient arriving on time.


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