TITLE

Table Manners

AUTHOR(S)
Marlowe, David
PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The author discusses the purposes of focus groups in hospital research and explains how they should be used in order to maximize their effectiveness. Focus groups should be used for qualitative research to gain a deeper understanding of people's feelings about the subjects being discussed. They can be used to help prepare a broader survey or to delve deeper into the results of a survey.
ACCESSION #
35794502

 

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