Table Manners

Marlowe, David
September 2008
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p26
Academic Journal
The author discusses the purposes of focus groups in hospital research and explains how they should be used in order to maximize their effectiveness. Focus groups should be used for qualitative research to gain a deeper understanding of people's feelings about the subjects being discussed. They can be used to help prepare a broader survey or to delve deeper into the results of a survey.


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