The Inside Story

Alcorn, Susan; Campanello, Marty; Grossman, David
September 2008
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p10
Academic Journal
The authors discuss the importance of internal branding for hospitals. Internal branding is the process by which an organization motivates its employees to serve as ambassadors to every customer they interact with. There are numerous steps involved in internal branding which include establishing clear internal goals, finding the best employees to work with, and establishing ways in which to communicate goals to employees.


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