TITLE

The Inside Story

AUTHOR(S)
Alcorn, Susan; Campanello, Marty; Grossman, David
PUB. DATE
September 2008
SOURCE
Marketing Health Services;Fall2008, Vol. 28 Issue 3, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
The authors discuss the importance of internal branding for hospitals. Internal branding is the process by which an organization motivates its employees to serve as ambassadors to every customer they interact with. There are numerous steps involved in internal branding which include establishing clear internal goals, finding the best employees to work with, and establishing ways in which to communicate goals to employees.
ACCESSION #
35794499

 

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