Brand Like Diddy

Sharma, Robin
July 2008
Conference Board Review;Jul/Aug2008, Vol. 45 Issue 4, p17
Trade Publication
The author praises the way how hip-hop artists in the U.S. managed their brands. They include Diddy, also known as Sean Combs, 50 Cent and Jay-Z. He notes that these artists constantly reinvent, innovate and improve their public image and career which led to consumers support to their products. Factors which contribute to the success of their brands are also mentioned.


Related Articles

  • Hip hop pays big: Diddy holds top spot for genre's wealthiest.  // Charlotte Post;4/4/2013, Vol. 38 Issue 30, p5B 

    The article reports that American rapper Sean "Diddy" Combs has secured the first place as the wealthiest hip hop artist in the 2013 "Forbes Five" magazine's list, followed by American rappers Shawn "Jay- Z" Carter and Andre "Dr. Dre" Young in second and third place respectively.

  • Occupy Wall Street, Racial Neoliberalism, and New York's Hip-Hop Moguls. Quinn, Eithne // American Quarterly;Mar2016, Vol. 68 Issue 1, p75 

    The article discusses the role of New York's hip-hop moguls in the Occupy Wall Street movement which began in Zuccotti Park in Lower Manhattan on September 17, 2011. Particular focus is given on three hip-hop figures associated with the movement namely Russell Simmons of hip-hop music label Def...

  • Guns, but no roses. Cook, Richard // New Statesman;02/14/2000, Vol. 129 Issue 4473, p44 

    Features Jay-Z, a hip-hop rapper. His attitude in life; Analysis on his music recording `Jay-Z Vol. 3: Life and Time of S. Carter.'

  • Beef (Film). Scheib, Ronnie // Daily Variety;10/28/2003, Vol. 281 Issue 17, p16 

    Reviews the motion picture "Beef," directed by Peter Spirer and starring 50 Cent, Jay-Z and Nas.

  • POWER PUFF. Svetkey, Benjamin; Tharps, Lori L.; Brunner, Rob; Cruz, Clarissa; Fan, Audrey; Serpick, Evan; Willman, Chris // Entertainment Weekly;03/30/2001, Issue 589, p10 

    Focuses on the rise in popularity of hip-hop singer Sean Combs as a result of his trial for illegal gun possession and bribery in the United States.

  • P-Diddy's got it 'Made.' Pryce, Vinette K. // New York Amsterdam News;7/12/2001-7/18/2001, Vol. 92 Issue 28, p22 

    Reports the change of moniker of American rapper Sean Combs from Puff Daddy to P-Diddy. Career background of Combs; Other artists changing monikers; Accomplishment of Combs as an artist and as chief executive officer of Bad Boy Entertainment.

  • EMINEM'S 'BOTTLE' IS TOP DEBUT. Pietroluongo, Silvio // Billboard;1/31/2009, Vol. 121 Issue 4, p42 

    The article reports that rapper Eminem's song "Crack a Bottle" was number 78 on the "Billboard" Hot Shot Debut chart. Eminem also collaborated on the song with rappers Dr. Dre and 50 Cent. Eminem's last song to appear on a chart was "You Don't Know" in December 2006. "Crack a Bottle" is the only...

  • From Rap to Riches. GREENBURG, ZACK O'MALLEY; ROBEHMED, NATALIE // Forbes Asia;May2014, Vol. 10 Issue 6, p33 

    The article reports that in 2007 rapper Sean Combs teamed with rappers Jay Z and 50 Cent to create a song titled "I Get Money: Forbes 1-2-3 Billion Dollar Remix" and also mentions the money earned by the artists from their latest albums.

  • Margeaux's Hot Mess of the Week. Watson, Margeaux // Entertainment Weekly;2/10/2006, Issue 862/863, p21 

    This article focuses on the feud between U.S. rap artists Cam'ron and Jay-Z.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics